Brand Introduction
Born x Raised, founded by Spanto (Chris Printup) and 2Tone in 2011, is a Los Angeles-based streetwear brand that pays homage to the city’s rich, diverse culture and the communities that shaped it. Known for its unapologetic designs and deeply personal narratives, the brand captures the essence of L.A.’s street identity, rooted in authenticity, resilience, and pride.
Brand Story
Born x Raised emerged as a response to the gentrification and cultural erasure happening across Los Angeles. Spanto, raised in Venice, California, created the brand as a way to preserve the spirit of his city and the stories of its long-standing residents. The name “Born x Raised” reflects a commitment to staying true to one’s roots and the pride of being part of the city’s vibrant, diverse history. The brand’s designs often feature bold typography, vintage-inspired graphics, and references to local culture, embodying the raw and unfiltered energy of L.A.
Growth Journey
- 2011: Founded by Spanto and 2Tone in Venice, California.
- 2013: Released its first collection, which gained traction among local L.A. communities and streetwear enthusiasts.
- Celebrity Endorsements: Worn by notable figures like LeBron James, Kendrick Lamar, and A$AP Rocky, helping the brand reach a global audience.
- Collaborations: Partnered with brands like Nike, New Era, and the Los Angeles Dodgers, blending streetwear with mainstream sports culture.
- Cultural Impact: Featured in music videos, art installations, and collaborations that celebrate L.A.’s cultural heritage.
Fact-Based Achievements
- High-Profile Collaborations: Worked with Nike on exclusive sneaker releases and partnered with the L.A. Dodgers for a limited-edition collection.
- Cultural Recognition: Celebrated for its authentic representation of Los Angeles’ local culture in publications like Hypebeast and Highsnobiety.
- Social Commentary: Designs often reflect social issues, from gentrification to inequality, giving the brand a voice beyond fashion.
Why Teddy Fresh is Popular
Born x Raised has risen to prominence for several key reasons:
- Authenticity
The brand’s unapologetic commitment to representing Los Angeles’ real, unfiltered street culture resonates deeply with its audience. Founded by Spanto, who grew up in Venice and witnessed the effects of gentrification firsthand, the brand tells authentic stories of L.A.’s diverse communities, creating an emotional connection with its fans. - Cultural Representation
Born x Raised celebrates the rich heritage and spirit of Los Angeles, from its neighborhoods to its people. By focusing on themes like resilience, community, and pride, it appeals to locals who identify with the city’s identity, while offering outsiders a glimpse into its raw and vibrant culture. - Celebrity Endorsements
The brand has been embraced by cultural icons like Kendrick Lamar, LeBron James, A$AP Rocky, and other influential figures, elevating its visibility and credibility. - Collaborations
Born x Raised has partnered with major brands like Nike and the Los Angeles Dodgers, creating exclusive collections that merge streetwear with mainstream appeal. These collaborations generate buzz and attract new audiences. - Social Commentary
By addressing social issues such as gentrification and cultural displacement, Born x Raised resonates with individuals who value brands with a purpose. Their designs don’t just look good—they have something to say. - Unique Aesthetic
The bold typography, vintage-inspired graphics, and raw, gritty designs stand out in a saturated market, making Born x Raised instantly recognizable. - Community Engagement
Beyond clothing, Born x Raised actively engages with its local community through events, collaborations, and storytelling. This grassroots approach builds loyalty and cultivates a sense of belonging among its fans.
In essence, Born x Raised is more than a clothing brand—it’s a cultural movement that stays true to its roots, making it a standout force in the world of streetwear.
Key Features (Table Style)
| Feature | Born x Raised |
|---|---|
| Design Aesthetic | Bold, raw, typography-driven, L.A.-centric |
| Target Audience | Urban youth, streetwear enthusiasts, L.A. locals |
| Key Inspiration | L.A. culture, gentrification, community pride |
| Notable Collabs | Nike, L.A. Dodgers, New Era |
| Brand Values | Authenticity, heritage, resilience |
Inspiration
Born x Raised draws inspiration from the city of Los Angeles, its neighborhoods, and the people who define its culture. Spanto’s personal experiences with the gentrification of Venice and his pride in his upbringing are the driving forces behind the brand. By celebrating L.A.’s unique identity and sharing its untold stories, Born x Raised has become a cultural icon in its own right.
