The Brand Story
Founded in 1992 by Johnny Schillereff, Element Skateboards began with a simple yet powerful mission: to inspire a balance between skateboarding culture, creativity, and environmental responsibility. Johnny envisioned a brand that reflected his passion for skateboarding and his deep respect for nature, resulting in Element’s distinctive blend of urban edge and eco-conscious design.
Element’s name and iconic “Tree” logo represent its ethos of grounding skateboarding within a harmonious balance of the four elements—earth, wind, fire, and water. By combining skateboarding’s raw energy with sustainability and artistry, Element has carved out a unique identity that resonates deeply with skaters and outdoor enthusiasts alike.
The Growth Journey
Element Skateboards started as a grassroots initiative in Atlanta, Georgia, during a time when skateboarding was still a counterculture movement. In the early years, the brand focused on building a tight-knit community of skaters who shared its core values.
As skateboarding gained mainstream popularity, Element grew rapidly, securing distribution deals worldwide and expanding its product lineup to include high-quality decks, apparel, footwear, and accessories. By the early 2000s, Element became a household name in skateboarding, thanks to its innovative designs and a team of world-class skaters, including legends like Nyjah Huston, Bam Margera, and Mark Appleyard.
The brand’s success was further bolstered by its commitment to sustainable manufacturing and eco-friendly practices. Element was among the first skate companies to use recycled materials and water-based adhesives, setting new standards for sustainability in the industry.
Why Is Element Skateboards Popular?
- Sustainability First: Element’s dedication to eco-consciousness has made it a favorite among environmentally aware skaters.
- Iconic Branding: The “Tree” logo and earthy color palette reflect a connection to nature that sets the brand apart.
- Pro Team Influence: Collaborations with iconic skaters have brought both credibility and visibility to the brand.
- High-Quality Products: Known for durable decks and premium designs, Element offers gear that balances performance and style.
- Cultural Impact: Beyond skateboarding, Element has become a lifestyle brand with crossover appeal in art, music, and fashion.
Key Features of Element Skateboards
| Feature | Description |
|---|---|
| Eco-Friendly Decks | Made from sustainable maple wood and water-based glues, minimizing environmental impact. |
| Performance Design | Lightweight decks with optimized concave shapes for superior control and durability. |
| Pro-Endorsed Gear | Collaboration with top skaters ensures product relevance and innovation. |
| Apparel Collection | Stylish, skate-inspired clothing designed for comfort and versatility on and off the board. |
| Global Presence | Available in over 50 countries, showcasing its reach and popularity. |
| Cultural Collaborations | Partnerships with artists, musicians, and activists for unique and inspiring product releases. |
Inspiration Behind Element’s Thinking
Element draws inspiration from the natural world and the raw energy of skateboarding culture. The brand sees skateboarding as more than a sport; it’s a medium for self-expression, creativity, and community. This philosophy extends to their design process, where every product embodies a connection to nature and a commitment to craftsmanship.
By aligning their operations with environmental values, Element not only encourages skaters to push their limits but also to think about their impact on the planet. Their slogan, “Made to Endure,” captures this enduring commitment to quality and sustainability.
Fact-Based Info
- Founded: 1992
- Founder: Johnny Schillereff
- Headquarters: Costa Mesa, California, USA
- Pro Team: Includes Nyjah Huston, Bam Margera, and Mark Appleyard
- Eco-Initiatives: Use of sustainable maple, recycled materials, and eco-friendly manufacturing processes
- Global Reach: Available in over 50 countries with a strong presence in both retail and online markets
Element Skateboards stands at the intersection of skate culture, innovation, and environmental responsibility. Its dedication to sustainability and artistic expression has made it a trailblazer in the skateboarding world and a brand with enduring relevance.
