The Diamond Supply Co. Story
Founded in 1998 by Nicholas Tershay, also known as Nick Diamond, Diamond Supply Co. began as a humble skateboard hardware line. Launched from Nick’s one-bedroom apartment in San Francisco, the brand quickly resonated with the skateboarding community. With a deep connection to skateboarding culture, Nick’s goal was simple: to create high-quality products that fused function with style. In 2000, Diamond Supply Co. relocated to Los Angeles, marking the beginning of its meteoric rise in both the skateboarding and streetwear worlds.
Diamond Supply Co. debuted its now-iconic diamond logo, a symbol of durability and brilliance. The brand’s ethos, inspired by Nick’s passion for skateboarding, creativity, and a street-meets-luxury aesthetic, has made it a cultural touchstone for enthusiasts and celebrities alike.
The Growth Journey
1998: Humble Beginnings
- Launched in Nick Tershay’s apartment in San Francisco as a skate hardware brand.
- Focused initially on premium bolts, screws, and tools designed for skateboards.
2001: The Diamond “Hardware” Kit
- A pivotal moment came when Nick designed the Diamond Hardware Kit. This innovative product gained traction within the skateboarding community, praised for its durability and sleek design.
2005: Nike SB Collaboration
- Diamond Supply Co. partnered with Nike SB to release the iconic “Tiffany” Dunk Low sneakers. This collaboration became a defining moment, catapulting the brand to global fame.
- The sneakers featured the signature Tiffany blue and crocodile-textured leather, selling out instantly and creating a lasting legacy in sneaker culture.
2010s: Streetwear Expansion
- Expanded beyond skateboarding hardware into apparel, accessories, and footwear.
- Collaborations with major brands and celebrities like Coca-Cola, Travis Scott, and the NBA amplified its reach.
- Opened flagship stores in Los Angeles and New York, cementing its status as a streetwear staple.
Today: A Global Phenomenon
- Available in major retailers worldwide and a favorite among celebrities such as Rihanna, Kanye West, and Pharrell Williams.
- Continues to blend skateboarding roots with contemporary fashion, appealing to a wide audience.
Why Diamond Supply Co. is Popular?
- Authenticity: Rooted in skateboarding culture, the brand’s authenticity resonates with core and casual fans alike.
- Innovative Collaborations: Iconic partnerships, such as the Nike SB “Tiffany” Dunks, have secured its place in sneaker and streetwear history.
- Celebrity Endorsements: Regularly spotted on A-list celebrities, the brand enjoys cultural relevance and global recognition.
- High-Quality Products: Known for premium materials and craftsmanship, Diamond Supply Co. delivers both style and substance.
- Distinctive Aesthetic: The fusion of streetwear and luxury sets the brand apart, appealing to a diverse audience.
Key Features of Diamond Supply Co. Products
| Feature | Description |
|---|---|
| High-Quality Materials | Durable fabrics and premium components in hardware, apparel, and footwear. |
| Signature Logo | The diamond icon symbolizes luxury and strength, making every product unique. |
| Innovative Designs | Combines skateboarding culture with modern streetwear trends. |
| Collaborative Projects | Exclusive releases with major brands and celebrities. |
| Wide Product Range | Includes skateboarding gear, clothing, accessories, and limited-edition items. |
The Inspiration Behind the Brand
Diamond Supply Co. is inspired by the idea of blending skateboarding’s raw, rebellious spirit with the sophistication of high fashion. Nick Tershay envisioned a brand that could seamlessly transition between skateparks and city streets. The diamond itself symbolizes endurance and brilliance, a reflection of the brand’s commitment to quality and innovation. This philosophy has driven Diamond Supply Co. to push boundaries in both design and cultural impact.
